Bill Cates on The Sustainable Edge

The Sustainable Edge i​s a fresh new take on the idea of narrowing your focus to grow the most valuable pieces of your business. As an author myself, I appreciate the new strategies and frameworks presented. Most advisors will be intimately familiar with the challenges discussed. T​he Sustainable Edge provides an excellent jumpstart for advisors looking to reframe their business model and grow their firm in 2016 and beyond.”

– Bill Cates, CSP, CPAE

About Bill Cates

Bill Cates, CSP, CPAE, is widely recognized as the financial services foremost expert in how to build a thriving referral-based business. His books, G​et More Referrals Now! ​and D​on’t Keep Me a Secret! ​have revolutionized the way financial professionals are acquiring more and better clients through referrals. His latest book, B​eyond Referrals, ​is a groundbreaking next step in client acquisition strategies. Bill is the president of R​eferral Coach International and the creator of T​he Referral Advantage Program™ ​and T​he Referral Champions System™​.

Bill Cates’ client-acquisition system has been featured in such publications as S​uccess Magazine, ​E​ntrepreneur Magazine,​S​elling Power, ​the H​uffington Post ​and T​he Wall Street Journal. ​

Bill is also an adventurer. He has reached the summit of Mt. Kilimanjaro, trekked in the Himalayas, camped in the Arctic Circle, lived on a houseboat in Kashmir, and toured the country as the drummer of a rock and roll band. You follow him at ​@Bill_Cates. ​

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    Anna McGrathBill Cates on The Sustainable Edge