“In The Sustainable Edge, Ron Carson and Scott Ford help business owners avoid the natural but self-defeating desire to be everything to everyone. Through discovering a powerful “why” that guides business decisions, Ford and Carson outline a formula for both meaningful differentiation as well as self-care. The central message of my own work is that a well-defined purpose is the sine qua non of entrepreneurship. That message is artfully and practically illustrated in The Sustainable Edge. I can say with confidence that reading this book when I was starting my own business would have saved me three years of floundering!”
– Dr. Daniel Crosby, CEO, Nocturne Capital
Dr. Daniel Crosby is a psychologist and behavioral finance expert who helps organizations understand the intersection of mind and markets. Dr. Crosby recently co-authored a New York Times Best-Selling book entitled, Personal Benchmark: Integrating Behavioral Finance and Investment Management.
He also constructed the “Irrationality Index,” a sentiment measure that gauges greed and fear in the marketplace from month to month. His ideas have appeared in the Huffington Post and Risk Management Magazine, as well as his monthly columns for WealthManagement.com and Investment News. Daniel was named one of the “12 Thinkers to Watch” by Monster.com and a “Financial Blogger You Should Be Reading” by AARP. You can follow him on Twitter here.